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Business Plan - expanding a travel agency
Jiříková, Iva ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
Master’s thesis "Business plan - expanding of the travel agency”, is focused on the preparation of a business plan, according to which it will be possible in the future to extend already functioning travel agency another business subject. In the theoretical part, on the basis of the available professional literature, the concepts concerning business, business plan and travel agency are outlined. In the analytical part, analyses are analysed which analyse the internal and external environment of the company and help in the design part. The design part consists of comprehensive steps, procedures and methods of a particular business plan for the expansion of the real travel agency.
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Travel Agencies Information Server
Tulka, Tomáš ; Rozman, Jaroslav (referee) ; Jurka, Pavel (advisor)
The aim of this project is to propose and implement the information system of the products and services of the travel agencies. The system includes information about the travel agencies, resorts and particular package tours. The inseparable part of the system is the administration of travel agencies presentations. The goal of the system is to help an ordinary visitor choose from the offers easily according to his or her requirements. As the implementation environment was chosen traditional combination of languages PHP, HTML and relational database system MySQL.
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Pre-School Children-Focused Tour at Vyssi Brod Cistercian.
OVČÁČKOVÁ, RADKA
The goal of the bachelor thesis is to create authentic educational program for children in pre-school age "The Secret of Jeronym the Monk". Theoretical part addresses definition of pre-school period of children, their abilities and development of cognitive skills. It further contains methodology of gallery and museum education including a brief history Vyssi Brod monastery from 13th century to presence. Practical part describes specific program created for children. Entire story takes place on premises of Vyssi Brod monastery in the interiors available for "regular" tours. This children tour takes approximately 30 to 45 minutes. Thesis contains specialy designed worksheets, puzzles and stories which guides children during the entire tour. Children obtain at least one worksheet in every room of the monastery which they fill inmediately. Children visit 4 widespread spaces of the monastery in total.
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ANALYSIS OF TRAVEL AGENCY BUSINESSES CONDITIONS
CHALUPSKÁ, Lucie
The first aim was to define the market of travel agencies in the Czech Republic. Then, one travel agency was chosen and was found, what products are offered, at what price and whom. Next was found, in which way it offers its products and attracts potential customers to buy its products. Following found out trends in tourist trade, some improvement for higher quality of production and higher competitive strength were proposed. One of the improvement proposals was to place more information about destinations and photos on the Internet to consumers have more information about what they buy. Photos should be added to printed catalogs. To have more consumers, travel agency should target the vacation packages in Italy and Croatia and give reductions in price for children up to age 15 years. And because the population becomes much more older, the travel agency could offer vacation packages for pensioners with recreational activities. Customers go back to the travel agency Prácheň and so it would be good to give them 10% reduction in price for the next tour.
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Older Adults Excoursion Tour as a Specific Form of Education
Marková, Zuzana ; Šerák, Michal (advisor) ; Kuchař, Pavel (referee)
This bachelor thesis focuses on the (sightseeing) tour for older adults as the specific form of education. The thesis is divided into five chapters. In the introductory chapter the main theme of this thesis is set into the context of demographical ageing and silver economy. Following two chapters focus on the specifics of older adults that are important for participation on tour for older adults. Simultaneously these chapters are focused on educational aspect to subsume the sightseeing tour into forms of adult education. Another part presents the specifics of the sightseeing tour for older adults in accordance with senior tourism. It is followed by analysis of the tour for older adults which are offered by travel agencies in the Czech Republic, which verifies a validity of theoretical knowledge about specifics of older adults presented in previous chapters. Keywords: older adult, tour, sightseeing tour, bus tour, tour for older adults, sightseeing tour for older adults, interest adult education, senior tourism, elderly education
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Use of model ecosystems near Chomutov in basic education
Řeháková, Tereza ; Havlová, Michaela (advisor) ; Drda Morávková, Alena (referee)
This paper focuses on the teaching of eco-tour by cyclo around Chomutov in basic education. The main objective of my DP is a cycling tour with a focus on the comparison of selected characteristics of ecosystems occurring in the area. As I chose the selected ecosystems - meadows and pastures, forests and water bodies. Selected location near Chomutov offers direct observation of these ecosystems provide a number of paths for nontraditional ways of teaching, using bicycle wheels. Developed materials include design incentive hours for after-school teaching materials in the field and the draft final hours. For after-school education in the field are handled by individual worksheets ecosystems - meadows and pastures, forests and water bodies. Besides these main worksheets, I created a set of other activities in the outdoors. They are practicing first aid package of games and competitions designed for environments and other attractions that can fill the time spent in nature. Next, I created a complete methodological guide for teachers, which are summarized in detail all the information for planning, progress and completion of the excursion. Excursions and its content complies with the current general education program for primary education in the country. Keywords: tour, cycling tours, ecosystems, Chomutov
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Use of Oral History in Tourism
Vacek, Zbyněk ; Mücke, Pavel (advisor) ; Houda, Přemysl (referee)
(English) The aim of this diploma thesis is to introduce possibilities of oral history, specifically its elements and principles, into services included in tourism. The theoretical part states the essential terms and definitions used in this thesis concerning oral history and tourism. This part also includes a vision of using oral history and its elements within the field of tourism. The empiric part shows the current use of oral history in tourism giving specific examples and supports them by interviews with narrators who work in Open-Air Museum of Mining and a travel agency and their interpretation. A few pages of the empiric part are dedicated for a research of tourist's demand for services in tourism that include oral history elements and a SWOT analysis of integrating oral history into tourism services including tourist guiding and other supplementary services in tourism. The aim is to introduce the strengths, weaknesses, opportunities and threats of this integration. The diploma thesis also notices the understudying of both tourism and oral history in connection with each other and shows the potential of such connection with the benefits for both subjects, travel agencies' clients and visitors to sights such as museums or open-air museums. Keywords: Oral history, tourism, narrator in tourism,...
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Tour
Rosůlek, Jan ; Pohl, Tomáš (advisor) ; Frinta, Ondřej (referee)
Resume The aim of this thesis is to analyse the essential elements of a travel contract according to current legislation and to analyse the rights that a customer is entitled to. The thesis includes not just a comparison between previous legislation and that currently in effect - in some places it also offers a peek at the differences between current legislation and the Directive (EU) 2015/2302 of the European Parliament and of the Council, which is to be transposed into the legal order of the Czech republic by July 1st 2017. The thesis can be divided into four main parts: The first part is an analysis of the essential elements of a travel contract, which are as follows: 1. tour - a pre-prepared package of services related to tourism; this part includes a definition of services this pre-prepared package comprises of, as demonstrated on current case law. The subsequent part concerns itself with the aforementioned Directive (EU) 2015/2302 and the newly established "package travel", which is in many way similar to a travel contract. 2. parties to the agreement - organiser, customer - firstly this part provides a positive and negative private law definition of the term "organiser". Furthermore, the public law requirements an organiser must meet are covered in this part. In the following chapter, the term...
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